Genre-
The first genre I have chosen to do for my portfolio project is horror. I have chosen this genre because I feel it has a lot of potential to be something good yet challenging to work with at the same time. Horror encompasses various sub-genres that focus on different types of fear, from psychological to blending styles like comedy within the film, which I think could help appeal to an audience to create different transformations for the film.
TARGET AUDIENCE-
The target audience for horror films consist of young adults and teenagers, roughly from 15-25 years old, seeking thrills and adventure along with terror and crime. Male viewers are 55% and 45% for female viewers. Horror evokes strong feelings like dread and fear as well as holding a big topic on the supernatural coming with unsettling atmospheres and shocking suspense that keep the audience on their toes throughout the film. Techniques like jump-scares to deep character connections are used throughout this genre of film.
"It" released in 2017 with the most broadly appearing target audience with 14-50 year old's
CONVENTIONS WITH CONTENT-
-Horror films often hold features like dark and gloomy atmospheres which create a more ominous feel for the audience. The setting for this particular genre consists of dimly lit rooms and dark isolated locations like haunted houses and woods. Often it includes victims that are vulnerable and monsters or villains that can be from the supernatural or humans with unreasonable acts.
-Knowing that horror films are set in bleak locations, there is a usual sense of isolation and confinement in dark spaces. The audience learns to "expect" the expected that comes with horror films, like hearing the wind howling across a landscape and old floorboards creaking with every step, or the vulnerable character somehow tripping on a specific gear that sets of a chain reaction.
-Marketing within this genre try to express the feeling of uneasiness for the audience. Many films came out with posters that contain variation of fusions of codes and there settings and props will be just as menacing to the eye. Clues throughout the poster will be given like a incomplete glimpse of a monster, such as a close up of fangs or a shadow against a wall which reveals throughout the film when it appears on the big screen.
-What gives a horror film its created and intended atmosphere is the music and sound effects. Lots of innovation goes into creating a scary mix of dialogue, effects, and sound. Many familiar sounds that come within these films are Dissonant chords and demonic whispers that help create the unsettling atmospheres and deepen our understanding of the characters. Music is known to enhance the emotional impact of a horror film, sometimes the awful silence in between each footstep can emphasize the characters vulnerability, disturbing the viewer in the process.
NARRATIVE-
-Horror films tap into our deepest fear and anxieties, raising questions regarding our own mortality and aspect of human nature. The narrative relies on action codes which incidents that are often linked to questions about being human and what is natural. Filmmaker sometimes borrow conventions from other genres to expand their options, suing genres like science fiction, war, or even thrillers, to find new ways to cause fear in the audience.
FILMS-
-The quiet place is a great example of how powerful silence can be in horror films. Creating a sense of deep vulnerability. It amplified tension and created an immersive atmosphere, while transforming the sound into a form of entity that carried the Film.
The Conjuring 2013
-The poster for the conjuring uses some codes and conventions of horror to grasp the attention of the audience, in turn impacting the emotional state of the viewing for the film. The isolation increases the sense of threat because its occupants will be helpless against the evil forces. The significance of the noose tied to the tree and the casual shadow of a girl is combined to strike fear into the audience, as the dark tone is reinforced by heavy, grey sky and dying leaves across the field. Not only does the poster include an uneasy feel across the movie but also the way the viewing of the film impacts the audience. As they want the audience to experience this nightmare for themselves.
Resources-
https://media-studies.com/horror-genre/
A Quiet Place Information-
A Quiet Place2 (effect of silence)
The Conjuring Information-
No comments:
Post a Comment