Media Theory

Media theory time!

-Media theory is highly important to incorporate into our film. Yet the question is, which one will we decide to reflect and use upon our project? What is the importance of the specific media theory we choose and how does it work together to represent our film?

-Various different media theories are used to represent how media is interpreted and shown in the world today. As these theories help develop a deeper understanding of a specified film or any type of media platforms. Some examples can include: Production companies, marketing, films, and various other social media platforms. Media theories are essential as they contribute to our understanding of how media is not only being displayed on screen but the thought of what happens behind the production and the true meaning (showing the theme or the purpose) developed through various research within media.

Chosen Theory-

- Choosing a theory is important to see how we are going to visualize the deep meaning into our film. So the theory I have chosen is the Gender Performativity Theory by Judith Butler. This theory explains that gender roles are not natural concepts in which they are built within our society yet the roles within media are frequently understood. Our film opening consists of our main protagonist being a female character, this theory helps reflect on the aspect of being a woman in a mental state. As our character is held in a prison cell she is seen as if she is "crazy" or in a non ordinary mental state. 

-Today in our society, most people think of a mentally unstable or ill woman as stress induced or dramatic persona. Either motherhood or marriage leading to these conclusions. Yet this assumption is wrongly put, as there are various other reasons that can lead to the woman's demise or "fallen attitude". The fact that people immediately go to blame the woman for their own actions are incorrectly placed. Our protagonist: Avery Dawson, is held in a prison cell where she is accused of murder. Yet wrongfully so, people just assumed she was held accountable, when in reality only because being a woman can lead to a misguided viewpoint and representation. 

-The stereotypical viewpoint of specific genders seen throughout the elements of media is notably focused on this viewpoint. We want our audience to understand the reason for Avery being trapped isn't because of her actions but the fact that she is held accountable makes her trapped both physically and mentally. Not given a voice to speak of reason can lead to this event. Even thought he film will provide understanding to the character, it will not reveal much of the "why" prospect. This gives the audience the creativity to analyze and imagine within their own viewpoint of Avery's demise and how it came to be.

-Our overall goal is to clearly give the audience the freedom of their own viewpoint yet also displaying the factor of society's own assumption of what ones gender roles must convey. With this topic being a constant debate within our society sphere, Butler's theory is the start to a new understanding of the portraying of societal roles according to people gender's not only in media but in every day lives as well. 

LINKS-

Media Theory

Media Theory 2

Media Theory 3

Judith Butler